Pricing

What a website actually costs here.

One fixed number, agreed on the call, before any work starts. No hourly billing. No change order you did not approve. No monthly fee just to keep your own website online.

Essential

$1,500 one time

For a business that needs to exist online properly and start taking calls.

  • Up to 5 pages, written for your business, not filled with placeholder copy
  • Click to call, contact form, and map on every page
  • Google Business Profile connected and cleaned up
  • Fast on a phone with a weak signal, which is where most of your visitors are
  • Live in 7 days once your photos and service list are in
  • You own the code, the domain, and the content
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Custom

From $6,000 quoted on the call

Online ordering, e-commerce, client portals, multiple locations, or anything with a payment in it.

  • Everything in Growth
  • Online ordering or product sales with real checkout
  • Client login areas and document upload
  • Multiple locations or a wide service area, each with its own pages
  • Scoped in writing before a number is agreed
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Straight answers

What I do not do

  • I do not quote hourly. You get a number, not a meter.
  • I do not start without a written scope. If it is not in the scope it is not in the price, and you will know that before you pay anything.
  • I do not hold your site hostage. Every file, account, and password is yours at launch whether or not you ever speak to me again.
  • I do not sell you up. If what you actually need is a Squarespace site you update yourself, I will tell you that on the call.
Scope

What moves the number

Two businesses in the same trade can land two thousand dollars apart. These are the reasons why.

How many services you offer

Each service that people search for separately gets its own page. A roofer doing repair, replacement, and gutters needs three. A general contractor doing eleven things needs a different conversation.

Whether you have photos

Real photos of your own work convert better than anything I can buy. If you have them, the build is faster. If you do not, we plan around that and it costs more.

Payments, booking, or ordering

Anything that takes money or holds a calendar slot has to be built, tested, and handed over properly. That is the line between Growth and Custom.

Service area size

One town is one set of pages. Fourteen suburbs you want to rank in is a different build.

Your deadline

Ten days is normal. Four days is possible and costs more, because it means moving other work.

FAQ

Questions about price

Why is there no cheaper option?

There are cheaper options and they are not me. A five hundred dollar website is a template with your logo dropped in, and it will perform like one. The floor here is $1,500 because that is what it costs to build something that is genuinely yours and genuinely converts.

What if I only need one page?

A single landing page for an ad campaign is $700. That is a real product and some businesses only need that. It is not a website, and I will not pretend it is one.

Do you take payments in stages?

Yes. Half to start and half at launch on most projects. Larger builds split into three.

What happens if I want changes after launch?

Small changes are usually same day and I do not bill for the first few. Beyond that there is a care plan, or you pay for the time. Both options are on this page and neither is compulsory.

Is hosting included?

The site is set up on hosting that is free or close to free at your traffic level, in an account in your name. You are not paying me a hosting markup.

Care plans

After launch

Optional. No contract, no notice period, cancel in an email. Your site stays online either way. These plans buy my time, not your access.

Site Care

$95 per month

For a business that wants the site handled and does not want to think about it again.

  • Hosting, SSL, and domain renewals managed
  • Uptime monitoring, with me finding out before you do
  • Weekly backups you can roll back to
  • Security and dependency updates
  • Up to 30 minutes of content changes each month

No plan is required. If you cancel, the site keeps running and every account stays in your name. Nothing switches off.

A la carte

Add-ons

Priced individually. Add any of these to a build or buy them on their own.

  • Extra page

    $250

    Beyond what your tier includes.

  • Landing page for an ad campaign

    $700

    One page, one offer, built to convert paid traffic. Includes the tracking.

  • Copywriting from scratch

    $400

    If you have nothing written and no time to write it.

  • Google Business Profile overhaul

    $350

    Categories, services, photos, hours, service area, and the fields most businesses leave blank. For local trades this often moves the phone more than the website does.

  • Missed call text back

    $450 setup, then $45 per month

    Somebody calls while you are on a roof or with a client. They get a text within seconds instead of calling the next name on their list.

  • Review generation system

    $400

    An automatic request after a completed job, routed so happy customers land on Google and unhappy ones land in your inbox first.

  • Email newsletter setup

    $350

    Signup on the site, list connected, first template built, and you know how to send.

  • Wix, Squarespace, or GoDaddy migration

    From $1,200

    Rebuilt as code you own, with redirects so your existing rankings carry over.

  • Two SEO articles per month

    $600 per month

    Written for what your customers actually search, not for a keyword tool.

Get a quote

Ready to see what yours would look like?

Book a free 30 minute call. You describe the business, I ask what you want the site to do, and you leave with a fixed number and a written scope. No pressure and no obligation.

Book a free call

Available during US morning and afternoon hours, Eastern time.

Or send a few details and I will come back with a number.